Hi there fellow Entrepreneur!

I’m on a quick lunch break here on day 3 of the Super-Conference and wanted to update you on a few great things I’ve learned and experienced since the last update.

After I wrote you yesterday, I went rushing down to the room where Russell Brunson of http://www.dotcomsecrets.com/. Russell is a young guy who figured out the secrets to making a lot of money online, including using his 27 unique and different strategies for driving traffic to his websites and converting them into his ‘Micro-Continuity’ programs. (This was BRILLIANT!!!!)

I wish you could have seen his examples of how SIMPLE it is to create his landing pages and his content for his Micro-continuity program. It is brilliant.

Last night we heard “Dan Kennedy Unplugged”, which was a riot! Dan was “Dan”, giving his always offensive, but very funny opinions about Twitter, talking on cellphones while you’re peeing or driving, Things Obama has said since he’s been in office, and so much more. He had the room falling of our chairs. Very funny.

Last night there were 12 different roundtables with topics ranging from:

* Marketing for Professional Practices with Chris Bowman, Dentist
* Internet Marketing with Russell Brunson
* Copy Cosmetics with Mike Capuzzi
* Persuasive Marketing with Dave Frees
* Advanced Implementation with Lloyd Irvin (This was AWEsome!)
* Discovering the Hidden Business within Your Business with Dean Killingbeck
* Explode your Direct Mail Results with 3-D Mail with Keith & Travis Lee
* “Women on Fire” with Debbie Phillips
* B-2-B Marketing with Tom Ribar, and
* Video Marketing with Mike Stewart

I went around to all of them, and they were all good. But, hanging and listening to Lloyd Irvin speak was fantastic.

This morning Bill Glazer started the day by speaking on “9 Recession Rescue Strategies”, which again, were awesome.

Here’s two ideas from that presentation you can take to the bank:

1. Identify the top 5% and top 20% of your customers and design products, services, programs, and pricing for them (Invest 80% of your energy in the top 20%, not the bottom 80%)

2. Ensure every lead opportunity is being handled and accounted for properly. (Lesson: When someone “raises their hand” and asks to know more about what you’re offering, care for them like a newborn baby. Don’t let anything come in the way of letting them go)

(Ok. One more.)

3. Communicate more with your existing customers. (Lesson: It’s easier to sell to existing customers than it is to a new customer.)

He had plenty more to share, including lots of examples of how people are using different types of low-cost media to earn profits.

And, lastly… just before we broke from lunch we heard from the famous “Ezine Queen”, Ms. Ali Brown.

She is a class-act. Very eloquent. Very poised. And very successful. In the last 10 years, she’s gone from basically making $40k a year to $4M a year. And, she’s on target now to earn over $10M this year!

I’ll share more in person about what she shared, AND, for a lucky few, I grabbed a few of her “Ali” magazines. Guy or girl, this is a great publication.

But, I will leave you with these thoughts from her presentation:

* “Marketing is more important than the mastery.” (Lesson: Stop focusing on what you do for a living. You already do that well. Focus on marketing of your mastery. AND, I will add this: Do it intelligently. GKIC is here to help you do it intelligently. You can fumble every day, every week, every month doing something… (which is better than nothing). But, if you can learn how to do it better and more efficiently… why wouldn’t you want to?

* Become an info-marketer because you work ONCE, and then get paid, and paid, and paid, and paid, and paid, and paid, and paid, etc. etc. etc. EVERYONE can be an info-marketer and multiply your income possibilities. It’s your choice.

* “Clarity attracts money.” (Lesson: The more clear you are on your goals and the REAL reason you want them, the more money and opportunity will flow to you.)

Pretty cool, huh?

I’m going down stairs to listen to Bill & Dan present on “The Ultimate Tool to Build Credibility for You and Your Business.”

Talk to you again soon!

Craig

Craig Valine, Director
Glazer-Kennedy Insider’s Circle
Glendale/Pasadena Local Chapter

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