Evidently, I forgot I had a blog already created for our GKIC chapter. My last update was in 2008 when Famous Alice got robbed in her store, then redeemed herself by making it a marketing opportunity.
But, I digress.
Right now I’m in Chicago for Day 2 the Super-Conference. I had a moment or two between sessions, so I thought I’d send you an update on somethings I’ve learned over the past day and a half.
Yesterday, there were quite a few “ah-ha’s” I wrote down from listening to Dan, Ivanka Trump (my good friend’s daughter), Peter Shea (the CEO of Entrepreneur Magazine), Lee Milteer (my future wife) & Bill Glazer, and Derek Gehl (CEO of Internet Marketing Center).
First, it was “Dan Kennedy to the Recue” where he presented TONS of ideas on how to escape the traps of the recession.
Here are a few things I wrote down (just a few things! I don’t have time to give you everything here!):
* “The death of consumer spending is greatly exaggerated”
* The middle markets are having the biggest challenges (Not McDonalds or Dennys, but Appleby’s, Chili’s, etc) Same with income. The middle-income family is having more challenges than the low income and affluent markets.
* Don’t focus on the spending that’s down… focus on the spending that is happening.
* Having trouble selling in this New Economy? Sell to somebody different (change your target market), Sell differently (if what you’re doing isn’t working, try something else), and Sell something different (Is Harley Davidson really selling motorcycles?)
Ivanka Trump shared a little about her life as a “Trump” and her experience on Luxury Marketing strategies:
* Great Quote: “To whom is given, much is expected.”
* Despite what the economy is doing, the energy you give off in your everyday interactions will determine whether people want to do business with you or not. (Lesson: If you want people to buy your product or service with enthusiasm, then be genuinely enthusiastic about it yourself, despite what’s happening in the economy.)
* “Love what you do and talk about it with passion.” She also said, “Attention to detail is everything! But, you won’t have a careful attention to detail if you don’t have a passion for excellence for what you do.”
* “Be flexible! If something you plan in advance doesn’t work… be prepared to try something else. Nothing should ever be carved in stone!”
Then we heard Dan interview mega entrepreneur & CEO of Entrepreneur Magazine, Peter Shea:
* “The entrepreneur is someone who isn’t afraid to lose.
* “What is success? It’s different for everyone. But, if your definition for success is “happiness”, then how do you measure that? How will you know? If you’re definition is wealth, then how will you measure that? How much do you need to have to be wealthy? Know in advance what you’re striving for and measure it.”
* “You’ve got to do things quick if you want to stay in business. Putting things off is for people who are afraid to lose.”
* “Entrepreneurs will only be as successful as they want to be.”
Then we heard from Lee Milteer and Bill Glazer on the Power of Association: How being around the right kind of people with a positive view of the world and an understanding of what being an Entrepreneur is all about is critical to your continued success. It was powerful.
And then, a brilliant presentation by the CEO of Internet Marketing Center, Mr. Derek Gehl where he shared tons of strategies, resources, and sites to help us be as profitable and efficient as we possibly can online.
BUT, I’m out of time here. I’m about to go into a session to hear Internet Marketing guru Russell Brunson (who’s only in his early 20′s, mind you). He’s going to talk about simple ways to drive traffic to your website…AND, how to create what he calls, “Micro-Continuity” programs in your business.
So, I’ll update you again either later today, or sometime tomorrow.
Until we speak again…
Have a FANtastic day.
Craig
Craig Valine, Director
Glazer-Kennedy Insider’s Circle
Glendale/Pasadena Local Chapter
