How to Be Magnetic to Money

From the December ’07 BIG Money-Making Ideas presentation

In the December ’07 ‘No BS Marketing Letter’, Dan touched upon some observations about being “magnetic” to money.

For instance, he noticed that at business events, like seminars and conferences, some people were not dressed for the occasion. Some dressed in shorts and a t-shirt, others dressed in torn or ripped jeans with sneakers. Neither style of dress is what would be considered “dressing for success”.

If you’re trying to attract opportunity… whatever that means to you, then the best prescription for attracting what you want in your life is “Dress for success” – because everyone is judging.

Dan says, “Act as if” you are the image of success in your chosen field. (Even if you’re not… yet!) If you’re not a millionaire yet, act like one. If you act “as if”, you can very likely attract those who are to your life.

When you attend a business or networking event, have a strategy. Know your purpose for attending any event. I know so many people who attend networking event after networking event and come up empty at the end of the day. Why? Because they never knew what they were really trying to accomplish in the first place. Know your outcome before you walk out the door to the event.

ALWAYS have something you can give to an interested person that either has contact info or establishes credibility for you. Give them a helpful article, booklet, tip sheet, business card with a quote or testimonials on it. Something that sets you a part right from the start.

Dan says, “Opportunity is attracted to individuals who’ve demonstrated ability to do something with it when it arrives.” If you want to be wealthy, study wealth and practice saving and investing money on regular basis. You’ve got to respect money before you can attract it.

Don’t be afraid of money. As Rock Star Entrepreneur Gene Simmons says, every day say, “Today is a money day.”

Dedicated to helping you multiply your income in 2009 (and beyond!),

Craig Valine, Director
Glazer-Kennedy Insider’s Circle
Glendale/Pasadena Local Chapter

 

Update from the GKIC Super-Conference (Part deux)

Hi there fellow Entrepreneur!

I’m on a quick lunch break here on day 3 of the Super-Conference and wanted to update you on a few great things I’ve learned and experienced since the last update.

After I wrote you yesterday, I went rushing down to the room where Russell Brunson of http://www.dotcomsecrets.com/. Russell is a young guy who figured out the secrets to making a lot of money online, including using his 27 unique and different strategies for driving traffic to his websites and converting them into his ‘Micro-Continuity’ programs. (This was BRILLIANT!!!!)

I wish you could have seen his examples of how SIMPLE it is to create his landing pages and his content for his Micro-continuity program. It is brilliant.

Last night we heard “Dan Kennedy Unplugged”, which was a riot! Dan was “Dan”, giving his always offensive, but very funny opinions about Twitter, talking on cellphones while you’re peeing or driving, Things Obama has said since he’s been in office, and so much more. He had the room falling of our chairs. Very funny.

Last night there were 12 different roundtables with topics ranging from:

* Marketing for Professional Practices with Chris Bowman, Dentist
* Internet Marketing with Russell Brunson
* Copy Cosmetics with Mike Capuzzi
* Persuasive Marketing with Dave Frees
* Advanced Implementation with Lloyd Irvin (This was AWEsome!)
* Discovering the Hidden Business within Your Business with Dean Killingbeck
* Explode your Direct Mail Results with 3-D Mail with Keith & Travis Lee
* “Women on Fire” with Debbie Phillips
* B-2-B Marketing with Tom Ribar, and
* Video Marketing with Mike Stewart

I went around to all of them, and they were all good. But, hanging and listening to Lloyd Irvin speak was fantastic.

This morning Bill Glazer started the day by speaking on “9 Recession Rescue Strategies”, which again, were awesome.

Here’s two ideas from that presentation you can take to the bank:

1. Identify the top 5% and top 20% of your customers and design products, services, programs, and pricing for them (Invest 80% of your energy in the top 20%, not the bottom 80%)

2. Ensure every lead opportunity is being handled and accounted for properly. (Lesson: When someone “raises their hand” and asks to know more about what you’re offering, care for them like a newborn baby. Don’t let anything come in the way of letting them go)

(Ok. One more.)

3. Communicate more with your existing customers. (Lesson: It’s easier to sell to existing customers than it is to a new customer.)

He had plenty more to share, including lots of examples of how people are using different types of low-cost media to earn profits.

And, lastly… just before we broke from lunch we heard from the famous “Ezine Queen”, Ms. Ali Brown.

She is a class-act. Very eloquent. Very poised. And very successful. In the last 10 years, she’s gone from basically making $40k a year to $4M a year. And, she’s on target now to earn over $10M this year!

I’ll share more in person about what she shared, AND, for a lucky few, I grabbed a few of her “Ali” magazines. Guy or girl, this is a great publication.

But, I will leave you with these thoughts from her presentation:

* “Marketing is more important than the mastery.” (Lesson: Stop focusing on what you do for a living. You already do that well. Focus on marketing of your mastery. AND, I will add this: Do it intelligently. GKIC is here to help you do it intelligently. You can fumble every day, every week, every month doing something… (which is better than nothing). But, if you can learn how to do it better and more efficiently… why wouldn’t you want to?

* Become an info-marketer because you work ONCE, and then get paid, and paid, and paid, and paid, and paid, and paid, and paid, etc. etc. etc. EVERYONE can be an info-marketer and multiply your income possibilities. It’s your choice.

* “Clarity attracts money.” (Lesson: The more clear you are on your goals and the REAL reason you want them, the more money and opportunity will flow to you.)

Pretty cool, huh?

I’m going down stairs to listen to Bill & Dan present on “The Ultimate Tool to Build Credibility for You and Your Business.”

Talk to you again soon!

Craig

Craig Valine, Director
Glazer-Kennedy Insider’s Circle
Glendale/Pasadena Local Chapter

 

Update from GKIC Super-Conference in Chicago

Evidently, I forgot I had a blog already created for our GKIC chapter. My last update was in 2008 when Famous Alice got robbed in her store, then redeemed herself by making it a marketing opportunity.

But, I digress.

Right now I’m in Chicago for Day 2 the Super-Conference. I had a moment or two between sessions, so I thought I’d send you an update on somethings I’ve learned over the past day and a half.

Yesterday, there were quite a few “ah-ha’s” I wrote down from listening to Dan, Ivanka Trump (my good friend’s daughter), Peter Shea (the CEO of Entrepreneur Magazine), Lee Milteer (my future wife) & Bill Glazer, and Derek Gehl (CEO of Internet Marketing Center).

First, it was “Dan Kennedy to the Recue” where he presented TONS of ideas on how to escape the traps of the recession.

Here are a few things I wrote down (just a few things! I don’t have time to give you everything here!):

* “The death of consumer spending is greatly exaggerated”
* The middle markets are having the biggest challenges (Not McDonalds or Dennys, but Appleby’s, Chili’s, etc) Same with income. The middle-income family is having more challenges than the low income and affluent markets.
* Don’t focus on the spending that’s down… focus on the spending that is happening.
* Having trouble selling in this New Economy? Sell to somebody different (change your target market), Sell differently (if what you’re doing isn’t working, try something else), and Sell something different (Is Harley Davidson really selling motorcycles?)

Ivanka Trump shared a little about her life as a “Trump” and her experience on Luxury Marketing strategies:

* Great Quote: “To whom is given, much is expected.”
* Despite what the economy is doing, the energy you give off in your everyday interactions will determine whether people want to do business with you or not. (Lesson: If you want people to buy your product or service with enthusiasm, then be genuinely enthusiastic about it yourself, despite what’s happening in the economy.)
* “Love what you do and talk about it with passion.” She also said, “Attention to detail is everything! But, you won’t have a careful attention to detail if you don’t have a passion for excellence for what you do.”
* “Be flexible! If something you plan in advance doesn’t work… be prepared to try something else. Nothing should ever be carved in stone!”

Then we heard Dan interview mega entrepreneur & CEO of Entrepreneur Magazine, Peter Shea:

* “The entrepreneur is someone who isn’t afraid to lose.
* “What is success? It’s different for everyone. But, if your definition for success is “happiness”, then how do you measure that? How will you know? If you’re definition is wealth, then how will you measure that? How much do you need to have to be wealthy? Know in advance what you’re striving for and measure it.”
* “You’ve got to do things quick if you want to stay in business. Putting things off is for people who are afraid to lose.”
* “Entrepreneurs will only be as successful as they want to be.”

Then we heard from Lee Milteer and Bill Glazer on the Power of Association: How being around the right kind of people with a positive view of the world and an understanding of what being an Entrepreneur is all about is critical to your continued success. It was powerful.

And then, a brilliant presentation by the CEO of Internet Marketing Center, Mr. Derek Gehl where he shared tons of strategies, resources, and sites to help us be as profitable and efficient as we possibly can online.

BUT, I’m out of time here. I’m about to go into a session to hear Internet Marketing guru Russell Brunson (who’s only in his early 20′s, mind you). He’s going to talk about simple ways to drive traffic to your website…AND, how to create what he calls, “Micro-Continuity” programs in your business.

So, I’ll update you again either later today, or sometime tomorrow.

Until we speak again…

Have a FANtastic day.

Craig

Craig Valine, Director
Glazer-Kennedy Insider’s Circle
Glendale/Pasadena Local Chapter

 

How can a stolen TV worth $1000 equal a great marketing opportunity?”

“How can a stolen TV worth $1000 equal a great marketing opportunity?”
I wanted to share a little story about one of ournew Local GKIC Chapter Members, Alice DiPirro ofthe PR Store.

Alice is a unique girl. She operates the local PRstore franchise coming purely from a graphic design background. When I met her for the firsttime and shared “Kennedy-style” marketing with her, by the look on her face you could tell she was having an intellectual seizure.

Since she attended her first GKIC Local Chapter Meeting back in November, I have seen immense transformation. She has gone from being purely a graphic designer owning a marketing firm to a marketer with graphic design background.

Just look at her testimonial from our local chapter website:

“What were you doing at 4am? I woke up with agreat sales letter idea. If you want REAL marketing ideas, which include the “how-to-do-it”part that really works, then I suggest you get involved with this group. My sales have already dramatically improved and I have only barely begun to implement what I am learning. See you at the next GKIC meeting.” – Alice DiPirro, PRStore, Pasadena, CA

So, how does all this translate into the headline above?

Well, one of Alice’s transformational breakthrough ideas was to start using testimonials. Since we are in Pasadena on Colorado Blvd., on January 1st Alice figured she capitalized on the captive audience of those literally camped outside her door waiting for the Rose Parade.

She put a wide-screen plasma TV up in her store window, with marketing messages and video testimonials for all to see. She figured there were many people in the crowd who might want to start their own businesses, and she designed her message to match that market.

So, the Rose Parade has come and gone. It’s January 28, 2008 as I write this message to you,and well… the TV did catch attention to many, and – to a burglar. Someone threw a brick through the PRstore’s front door and snatched up the plasma “marketing machine” sitting in the front window.

I felt devastated this morning walking into her office. But, I can only imagine what Alice felt. After about 1/2 hour of silence, I decided to ask her, “are you ok?”

She responded with aresounding “NO!”, but here’s what I’m doing about it!” She said (and I’m not joking here), “Dan Kennedy to the rescue!”

As a good Dan Kennedy student should, she decided to take action and turn her $1000 stolen TV into a great marketing opportunity.

Introducing: “The PRstore Break-in Sale & Contest”

Contest guidelines: Guess how far the brick knocked the glass from the front door into the store, and win a prize!

The real message I want to convey to you here is this: As a local chapter director, it is INCREDIBLY satisfying to see our members take what they’ve learned (in such a short time) and put it to use. Alice is the epitome of a successstory-in-the-making using Kennedy-style marketinglearned first by attending her local Glazer-Kennedy Insider’s Circle Meeting…and by constantly reading and studying Dan Kennedy’s materials.

By the way, she’s registered for the Super-Conference with both Ramon and myself to see Dan, Bill Glazer, Gene Simmons, George Ross, and amultitude of other multi-millionaireentrepreneurs share their experiences. Are you?

Being a successful entrepreneur is about TAKING ACTION and finding opportunities where others see problems.

Come be around other success-oriented,entrepreneurial-minded business people andachieve more in the next 12 months than you have in the previous 12 years!

If you haven’t already RSVP’d for our 1/29 meeting, please visit our website at http://GlendalePasadenaGKIC.com and do that now. I look forward to seeing you there!

My very best to you,

Craig Valine,
Local Chapter Director
Glazer-Kennedy Insider’s Circle
Glendale/Pasadena Local Chapter

 

Who Else Wants Rapid, Dramatic Growth In Their Business in 2008?

“Incredible!” is the only word I can use to describe our December meeting.

Despite it being the holidays… Despite it pouring “buckets” out… Despite the Chamber of Commerce holding their annual Christmas party and keeping potential guests from attending… We had ourselves a FANtastic December meeting, ‘chock-full’ of strategic marketing ideas, power networking, new members joining, and the sharing of worthwhile upcoming events and resources.

Given that the purpose of our meetings is to discover and share effective marketing, business, and wealth ideas, it is designed also to hold each one of us accountable to our goals and to help us implement these ideas into our business as soon as possible!

“An idea is just an idea until it is put into ACTION!”

Of course, we had several local entrepreneurial guests join as new members to the Glazer-Kennedy Insider’s Circle. Let me first say to those who just joined:

“Your business lives will never be the same!”

The Kennedy-way of marketing is unique, effective, powerful, and life-changing. So, with that, please welcome our new Gold members:

* Alice DiPirro of The PR Store
* Christine L. Smith of Ground Level Consulting,
* Darlene Helstrom of Purpose Centered Coaching & Training
* Doug Carver of Sterling Resource Management
* Martin Mendez with AD Equipment, and
* Rodrigo Felipe of Amazing Discount.

Also, upgrading to ‘Gold Luxury’ membership is Jonathan Mitchell of Ucan! Plan 4 College.

Now on to the nuts and bolts of what happened at our meeting…
Of course, we always start out our meeting with a welcome from our local Certified ‘No B.S. Advisor’ Ramon Vela, who shared his great experience and results from using Dan Kennedy-style marketing.

Did you know Ramon’s company went from earning $380k per year to over $1 million per year in an 18 month period using Kennedy-style marketing? What’s in store for you?

Ramon is very passionate about marketing and about being an entrepreneur and really wants to share Dan Kennedy’s amazing tools, strategies, and philosophy with you.

Of course, the benefits of being a member are many-fold. But the one most clear to Ramon and me is the power of having a group of like-minded entrepreneurial-minded people helping each other become massively successful in their businesses. We do that by sharing powerful ‘tested’ business, marketing, and wealth-building ideas that change lives.

Ok. Now on with the lessons of the meeting.

We discussed “The 5 BIG IDEAS” from the Dan’s No B.S. Marketing Letter.

BIG IDEA 1: How NOT to Market to the Affluent.

Dan shared a story of the “Dumb Company of the Month” – a story of how he tried to purchase a wine membership through a winery, had a question, and got “lost” through a loop of inept understanding of “making it easy to do business with you.” Dan was prepared to make a very large purchase that could have turned into a lot more large purchases down the line. But, because this company doesn’t have a system to make it easy for someone to get their questions answered, they won’t ever his sale, and perhaps from many others. Some of the lessons if you’re catering to an affluent market are these:

The affluent care far more about connecting with companies they can TRUST TO BE COMPETENT, than they do price. The instant they smell incompetence, they run.

Make sure you do the fundamentals well. Something as simple as allowing a customer to “pound out” to get a live customer service representative is a HUGE thing. Make it easy for customers to do business with you.

Any minutes stolen by an inept company’s failures is intolerable, and, if they can’t handle a phone call, it’s a safe bet they can’t handle orders, shipping instructions, etc.

The most important things to do, as an extension of your marketing, is DEMONSTRATE COMPETENCE and demonstrate you can be trusted. If you can do this, you’re probably ten steps ahead of your competition. A great strategy here, also, is to GUARANTEE your performance. So, in the off-chance that you do mess up, you can fix it and keep goodwill with your customers.

Big Idea 2: Reflect on what your business is really about

In the December newsletter Dan shares a little about Sydney Biddle Barrows (“The Mayflower Madame”) new “Sales Design” program she’s creating. In the program, she says that every business should have a plot or storyline. Your business shouldn’t just be about your products or services, but about a concept or concepts that capture the imagination, arouse curiosity, and telegraph compelling benefits, or make news.

Take the Cocktail Party Test: With a half-dozen people gathered around, introduce yourself and, in 7 words or less, what you do, what your business is about. Will they scatter as if somebody farted? Or gather closer as somebody asks, “Really? Tell me more.”

Big Idea 3: Marketing 101 – Back to the Basics – Essential elements to a Good Ad.

Dan shared his “Back to Basics” on the elements to a good advertisement. If you’re going to run an ad or write any sort of proposition, keep these in mind:

* The Reason for Advertising: Have BIG news, a BIG idea, a breakthrough solution to somebody’s problem

* Have an Attention-Getting Headline: The headline’s first job is to compel the reader to STOP whatever he’s doing – to, instead shift his attention to your message.

* Have as Close to an IRRESITABLE OFFER as You Can Get: You have no right to a response when you offer so little.

* Have Urgency: Reason(s) to ACT IMMEDIATELY, made believable.

* Have a Direct, Clear, Call to Action!

* Others: Provide proof, credibility, celebrity, preemptive answers to skepticisms and reasons not to respond, risk reversal, and others.

Big Idea 4: Improve the Customer Experience (Zappos.com)

Dan’s PHENOMENON– example of the month was on Tony Hsieh, CEO of Zappos.com. Tony has taken his business from almost zero in 1999 to $800 million in 2007. What are the lessons from this example?

Tony took an ordinary business (Shoe sales) and turned it into an extraordinary business by improving the customer experience,

Tony believes that the speed at which a customer receives a purchase “plays a very important role in how that customer thinks about shopping with us in the future.”

Tony understands that time is very different between buyer and seller. The buyer wanted their order the moment he/she ordered it. At Zappos.com, a customer’s order is delivered to them by NEXT DAY shipping!

Tony understands that “EVERYTHING IS MARKETING”

Question: How can you improve your customer’s/client’s buying experience?

Big Idea 5: How to be Magnetic to Money.

In Dan’s “Renegade Ideas of the Month” article he shared his thoughts on being a “Magnet for Wealth.” He shared his observations on a number of people he’s seen attend his and other events who are not prepared for success and acting with “behavioral incongruity.” The lessons here are clear. If you want success in your life and business, follow these rules:

* Dress for success – everyone is judging.

* “Act as if” you are the image of success in your chosen field. (Even if you’re not… yet!)

* Have a strategy. Know your purpose for attending any event.

* ALWAYS have something you can give to an interested person that either has contact info or establishes credibility for you.

* “Opportunity is attracted to individuals who’ve demonstrated ability to do something with it when it arrives.”

* Don’t be afraid of money. Every day, say “Today is a money day.”

Question: Does your image project success? And, do you have a strategy when you are attending business events?
As if these business and marketing lessons weren’t enough, our Certified Independent Business Advisor, Ramon Vela, shared several ideas from Dan Kennedy’s “No B.S. Wealth Attraction for Entrepreneurs” system. Here are the key points of his presentation:

* Wealth Attraction is a by-product of a collection of thoughts and philosophy, accurate understanding of why and how money moves, specific personal behaviors, strategies, and actions.

* We attract things by thinking and acting

* Believe in abundance. Don’t let our negative culture bring you down. Trillions of dollars exchange hands every day, there is no reason why you should not have some.

* Believe in prosperity.

* Have NO FEAR. Many people are afraid to try marketing activities. Many are afraid to talk and promote. People are attracted to people who take responsibility. NO excuses – that’s what brings you wealth.

* Be someone. Be an expert, a speaker, a leader. Be this person.

* Be somebody. Show up. Do something worthy.

* Be somewhere. Attend seminars. Join a mastermind.

* Ask. Believe in the power of “ask and you shall receive.”

* Clarity – tremendously huge, clarity of business, customers, markets. Money is attracted to clarity.

* Money is attracted to people who do something with it, such as investing in your business, or spending it. Ramon says that if when you practice this stuff, money flows to you.

* Attraction of value. Behavioral congruency – which means making sure your actions reflect your thinking. Each and every day do something that brings in business.

* Create a “Wealth” account and a “Giving” account. Set aside money to save, and one to contribute.

* Take action. Implement the principles. Read the books, listen to the CDs, empower yourself EVERYDAY, and wealth will be attracted to you.

These notes are just a fraction of what we discovered, shared, and discussed at our December meeting. If you’re not attending our monthly chapter meetings, YOU ARE MISSING MILLIONS OF DOLLARS OF WEALTH IDEAS. Don’t put it off any longer! Come to the January meeting and prosper.

Our next meeting is on January 29th at 6:30pm at the Pasadena Hilton Hotel at 168 S. Los Robles Avenue in Pasadena. PLEASE RSVP to http://GlendalePasadenaGKIC.com.

If you have friends or associates who own a business, are professional sales people, executives, or entrepreneurial thinkers, PLEASE INVITE THEM as your guest.

Happy New Year!

Have a Super-Profitable Month. – Craig

 

Here’s what you missed if you weren’t able to attend the November GKIC Meeting

Wow! What a great meeting we had this month. In October at our very first meeting, we had about 7 people attend. If you weren’t at the first meeting, let me tell you: It was jam-packed with tons of great marketing and entrepreneurial ideas.

At our November meeting, we moved on up to having about 17 members/guests and the VIBE in the room was intense! So many great ideas shared, I don’t have enough room in this newsletter to touch a fraction of it!

First of all, I’d like to WELCOME and THANK our new Glazer-Kennedy Insider’s Circle Gold Members, Ms. Suzanne Peters and Mr. Joe Mullich.

Suzanne is a photographer here in Pasadena with a reputation of making you look great for your professional photos.

Joe is a copywriter with a specialty of writing for the technology and health markets.

Want to do business with Suzanne or Joe? Please email Craig at Craig@GlendalePasadenaGKIC.com for their contact info.

Now on to the nuts and bolts of what happened at our meeting…

We started out with our Certified No B.S. Business Advisor, Ramon Vela, sharing his recent experience at the Glazer-Kennedy Information Marketing Summit. He shared three vital insights that can help you get your specialized knowledge into lots of different formats.

Here are three ideas that Ramon shared with us:

1. Niche your business; Create a niche within a niche (Microtarget); The broader you are the cheaper your price. You have to ask yourself, where can I win?

2. Don’t be cheap: Be willing to spend to acquire customers. Remember and calculate the “lifetime value of a customer”.

3. Trend: Add coaching to your business and importantly add “Done for You” type services to your niche market(s). People will buy packages and coaching (events are getting harder to sell, however the trend is that people want things done for them.

After a little Q&A about the Summit, we moved into talking about “Five Big Ideas” I found within the November issue of Dan’s “No B.S. Marketing Letter”

Being that it is the holiday season, Dan had a slant in the first part of the newsletter on BEING GRATEFUL. Here are big ideas we discussed:

* Be grateful for all you have. Sometimes its easy to say, “Woe is me” instead of, “Whoa! Look at all I have in my life.” Being grateful means, too, saying “Thank You” to everyone who helps you succeed. Dan had referred to Dr. Edward Kramer who ‘invented’ the Thank-U-Gram–. Every day, Dr. Kramer would make it a point to send out at least ten thank you notes to people who had earned it. How do you say “thank you” to your customers?

* Be grateful that your competitors are “stupid and sloppy”. Dan says that most businesses have no clue what’s happening in their business. They run expensive marketing campaigns and then don’t educate their staff on how to deal with people who inquire about it. You can be one step ahead by just doing “one thing better” than your competitors. Of course, by using Dan’s incredible marketing methods, you’ll be 10x’s better than your competitors!

* Pay attention to details! In the newsletter, Dan included a flyer that said, “Find the Fatal Flaw” on a postcard example. I don’t know if there’s still time to send in that flyer, but I’ll give you a hint: You need to have your name and phone number on everything you send out. The example given had a great marketing message… with NO CONTACT INFO ON IT! Be very careful when you spend your time, money, and effort on anything. Details! Details! What will you do differently to make sure you pay better attention to the details?

* Give thanks to the Calendar. Dan says to EXPLOIT the calendar. It give so many “on a silver platter” themes and “excuses” to make offers to your customers/clients. We discussed typing “Strange Holidays” or something like it into Google to get a list you can use. Remember this though, you don’t need an excuse to make an offer to your list. It just makes it a little more fun and memorable. How will you take advantage of the calendar?

And finally, the last Big Idea we discussed:

* Use GUARANTEES in your business. Guarantees are powerful, but so few use them. Sadly, even when some use them, they are boring, uncompelling, and don’t really help you set yourself apart from anyone else. If you don’t think you can use a guarantee in your business, think again! If you’re in a regulated industry that prohibits you from guaranteeing results, find something else YOU CAN GUARANTEE… something compelling and something that solves a common problem in your industry… like guaranteeing a return phone call within 24 hours; guaranteeing a waiting time in your medical office no longer than 10 minutes; or, guaranteeing your work will be done by ‘such and such a date’, or else it’s free!. There are many opportunities to take advantage of this awesome strategy. How are you or how will you use guarantees in your business to reduce the risk for your customers?

Once we were done with the FIVE BIG IDEAS, and wiped the sweat from our brow (there so many great ideas and concepts flowing, we were tired!). But, yet, there was one more exciting part of our meeting that everyone was waiting for: THE HOTSEAT

GKIC Gold Member Steve DePiro of “1 on 1 Follow Up” shared some private information about his business—including his TOP marketing challenge.

Steve’s business solves a Car Dealerships problem trying to get a previous customer back into the dealership by providing a solid FOLLOW UP SYSTEM that maintains a relationship with the customer over a 3 year period, while still making offers to keep them coming in each month.

Truckloads of ideas flowed throughout the room from members — including: Using testimonials more effectively and providing MORE proof, crafting more compelling offers, finding ways to speak to the REAL DECISION MAKER, designing his product for other niche markets, and, so much more!

Steve appeared extremely grateful to be able to share his challenge with fellow members AND reap so many valuable ideas to take with him.

Our next meeting is on December 18th at 6:30pm at the Pasadena Hilton Hotel on Los Robles & Cordova Avenues in Pasadena. Be sure to RSVP to Cynthia@GlendalePasadenaGKIC.com.

If you have friends or associates who own a business, are professional sales people, executives, or entrepreneurial thinkers, PLEASE INVITE THEM as your guest.

We are looking for a marketing intern or volunteer to help with some basic ‘before’ and ‘during’ the meeting tasks. If you know anyone who would like to help—and learn some valuable skills in the process, please email Ramon Vela at RVela@GlendalePasadenaGKIC.

Happy Holidays! And,
HAVE A SUPER-PROFITABLE MONTH!

P.S. Be sure to RSVP at www.GlendalePasadenaGKIC.com if you’d like to attend the 12/18 meeting!